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How do you align sales and marketing? You need a framework! Today I share how the Revenue Growth Engine Framework can help you get sales and marketing aligned to drive results. Companies that want to create sustainable revenue growth need to align marketing and sales. How do you do this? Today, I’ll share how the Revenue Growth Engine can be applied as a framework to align sales and marketing. We’ll be joining a session I shared at the recent Sales and Marketing Alignment Challenge. You’ll discover practical ways to get sales and marketing working together to drive net-new business and cross-sell more to ideal clients. To follow along, you may want to download the Revenue Growth Engine model. Just text the word revenue to 21000 to get a printable copy along with other resources.
